We call the logo icon “the gear” because they are major part to keeping things going and ne”ver stop working, which is what we wanted to portray to our clients as they interact with the Vaya Workforce brand. Whatever you need we’ve go you”.

After settling on a logo we jumped into defining the brand, and creating collateral that brought the brand to life. Leading with the red as our strongest color and a nice grey we found a modular look created a brand aesthetic that portrayed strength and confidence.

Of course we couldn’t create the brand without taking a look at the website as well. Very clean and minimalistic we used our overall aesthetic and create a beautiful website for Vaya Workforce.