BUZZFIT BrANDING & PACKAGING
This is one of my favorite projects to date. Packaging, to me, is so important and deserves a specific eye to be sure it is saying exactly what it needs to say. We wanted a brand that was modern, sophisticated but also approachable. The brand needed to be a coffee for the people.
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We started by creating logos that we felt matched that sophistication and fun that we were after. Below is an accumulation of some of the top logos from that exploration. We also needed to take a crack at the packaging. Something that was unique and would stand up over time. Below you will also see a few rough packaging concepts that didn’t quite make the cut.
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After the logo, packaging and design direction were chosen as we set out on photography and what some of the digital assets would look like for the Buzzfit brand. We wanted to stick with the mood created in the branding and find a way to carry that into the brand photography.
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